Mock Fossil Smartwatch Campaign

How do you compete in the era of Apple Watches—when you’re not an Apple Watch? By proving you can have The Time of Your Life with all the functionality you’d ever need while spending about half the cost.

As part of my Master’s in Business Administration I designed the creative for a group project that was aimed at helping increase sales for the Fossil Smartwatch during the November/December holiday shopping season.

We created the slogan, “Time of Your Life.” After market research proved our efforts would be targeting Millennials most likely with children—who would be budget conscious, we aimed to create marketing that was more family-friendly.

Imagery was borrowed and altered, all copy for “original posts” was created by me. The goal was a casual tone that would showcase special moments that could be enjoyed with loved ones or that an individual could easily relate to the holiday season.

Digital campaigns and social media strategy were used. The campaign also included storyboarding for video that ultimately would be edited and placed on multiple channels to create interest and draw people to other videos on YouTube.