Branding

During my tenure at IU South Bend, I championed marketing and design initiatives aimed at strengthening campus brand recognition, driving community engagement, and elevating the university’s public presence.

Campus Signage + Branding: Designed high-visibility exterior banners across campus, including specialized mascot-themed displays for the Student Activities Center and sidewalk signage.

Regional Presence: Partnered with external vendors to produce downtown South Bend light pole banners and an oversized promotional banner at the South Bend International Airport.

Schools + Programs: Produced custom telescopic banners for individual academic units to highlight different schools and programs to ensure brand alignment.

Billboards: Designed traditional and digital billboards across regional counties to drive enrollment, promote summer discounts, and raise awareness for the university and the Ernestine M. Raclin School of the Arts.

Athletic Vehicle Wrap: Designed a high-impact vinyl vehicle wrap to promote student life and athletics off-campus. Coordinated with a local vendor to produce a multi-sided layout featuring Men’s and Women’s Basketball and Women’s Volleyball programs.