Branding

To gain exposure and recognition during my tenure with IU South Bend I created pieces to raise brand awareness for the campus.

Examples included banners around the exterior of campus, mascot-themed banners in front of the Student Activities Center, interior-campus sidewalk banners, and worked with external vendors to produce flags displayed on light poles in downtown South Bend.

Produced a variety of telescopic banners for schools on campus that are consistent with rebranding initiatives to reinforce additional marketing materials.

Traditional and digital billboards in the surrounding counties for brand awareness to promote the university, the Ernestine M. Raclin School of the Arts, enrollment, summer discount, and even an oversized banner promoting the university in the South Bend Regional Airport.

Working with a local vendor I designed a vinyl wrap for a campus events vehicle that would promote student life to increase visibility when it was taken off campus. The objective of the wrap was to raise awareness of athletics on IU South Bend's campus. Each side of the vehicle represents a different athletic program — Men's and Women's Basketball and Women's Volleyball.