B2B

As the creative leader of a Business Communication Solutions (BCS) division, I bridge the gap between complex business strategy and meaningful customer experiences. I help Fortune 500 brands simplify how they communicate—crafting seamless, omnichannel touchpoints that lower costs and increase efficiency.

I partner closely with product teams, research, programming, composition, and subject matter experts to lead creative content strategies that turn dense technical ideas into clear, engaging visuals.

Working primarily with business critical communications I utilize information design to not only update branding, but create clear calls to action using hierarchy, white space, and targeted transpromotional marketing spaces. By layering interactivity within the marketing spaces we also successfully bridge the divide from print and the customer’s digital experience, creating a consistent omnichannel experience.