Athletics

During my time with IU South Bend the entire IU system underwent integrated image initiatives that changed the branding of the university. Logos, or signature marks, were created for each campus as well as athletic spirit marks.

Since the new spirit marks were released I have created everything from pocket schedules, magnets, coach/thank you cards, and posters, to working with vendors to redesign the basketball floor and embroidered shirts.

The basketball floor was painted with a limited Pantone palette for the Titan. Specific color swatches had to be selected and agreed upon to best represent the full color Titan that you traditionally see printed or electronically.

In 2018, I also lead the initiative for the IU South Bend Office of Communications and Marketing to work with IU Communications in Bloomington to once again rebrand our Titan. They aided in helping us create an Athletics Brand Book—the first of it’s kind, to help with consistent branding, messaging, team marks and apparel needs, facility designs, fonts, and more.