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"Insanity: doing the same thing over and over again and expecting different results." - Albert Einstein

Which is why I constantly strive to do new things in the world of recruitment and retainment. 

I strategically revised copy in our marketing materials to be infused with more emotion, aiming to establish stronger connections with our students. The narrative between the campus and prospective students should inspire and compel them to envision themselves as integral members of the university community. 

I produced Search and Travel pieces for the Office of Admissions, as well as; applications, folders, postcards, and strategized and coordinated deliveries for various other printed materials, emails, videos, and social media content.