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"Insanity: doing the same thing over and over again and expecting different results." - Albert Einstein

Which is why I'm constantly striving to do new things in the world of recruitment and retainment. 

Research showed the presence of Viewbooks did not increase or reduce the amount of applications received. Since Viewbooks tend to be costly to produce the university opted to spend money elsewhere and instead I created a prospect folder. 

I strategically revised the copy in our marketing materials to infuse more emotion, aiming to establish stronger connections with our students. The narrative between the campus and prospective students should inspire and compel them to envision themselves as integral members of our university community. 

I produced Search and Travel pieces for the Office of Admissions, as well as; applications, folders, postcards, and strategized and coordinated deliveries for various other printed materials, emails, videos, and social media content.